Abstract - Retail in Russia: An IDC Survey | Исследования | IDC Russia

In This Perspective

This perspective features survey results and a discussion on the way Russian retailers approach IT. With more than 143 million citizens, Russia represents one of the largest potential consumer markets in Europe. The current economic malaise, however, is mirrored in Russian retail. The ruble's devaluation and problems with supply chains have resulted in price increases across the board, and have significantly impacted the financial results of retail chains. Even given this negative economic situation, Internet retailing is on the rise; etailers' value share is increasing as well. This study and survey shed light on current IT solutions, as well as the priorities and nature of IT budgets in Russia.